'Where the Highlands meet the Lowlands'
Scotch Whisky Investments: proud main sponsor of Hockeyclub Den Bosch
In addition to existing partnerships with professional football organisations, rugby, handball and korfball association and various amateur football clubs from the Bollenstreek, we are now happy to announce our collaboration with another major sport in the Netherlands that fits perfectly within our company DNA: field hockey.
Co-sponsor: EarthToday
Scotch Whisky Investments: main sponsor of HC ‘s-Hertogenbosch
Visible as short sponsor
Scotch Whisky Investments, the world's largest whisky investment company based in the Netherlands, is the new main and shirt sponsor of Hockeyclub 's-Hertogenbosch. For the next three years, the company will be seen on the boarding and shirts of the women's and men's selection of one of the most successful hockey clubs in the Netherlands.
Michel Kappen, CEO of Scotch Whisky Investments, comments: “Our business growth has made us the global market leader in premium whisky investments. Partly because of this, we are able to take over the sponsorship of Rabobank at Hockeyclub 's-Hertogenbosch."
HC Den Bosch about the collaboration
“We are very happy with this agreement”, says Rob Almering, chairman of HC Den Bosch. According to Almering, this sponsorship agreement with the company that enables investments in high-quality single malt whiskys does not come out of the blue. “As a partner, Scotch Whisky Investments has been with our club for three years. For example, their well-known credo 'We don't drink a drop, because the return is so delicious' can be seen on the boarding around the main field during all home games. We look forward to an even closer collaboration.”
Co-sponsor EarthToday for the youth
In addition to the main sponsorship, Scotch Whisky Investments also had the opportunity to have the company name printed on the shirts of youth players. That's not happening. Michel Kappen: “That did not fit in with our company philosophy. We put EarthToday forward as a Social Partner at Hockeyclub 's-Hertogenbosch."
EarthToday has the ambition to protect the Earth 'meter by meter' and to contribute to the common goal of protecting half of the planet before 2050. A group of prominent Dutch people is calling on everyone to protect square meters and thus embrace nature.
