Exit is part of the plan.
How and through which routes whisky can be sold after maturation: bottling, private sale, auction or trade.
A holding is only worth what it can be sold for
Our strategy is select, buy and hold. Holding only makes sense if a market exists to eventually sell into.
Casks are bottled when we judge maturation complete; bottles are sold where the demand for them actually sits. Whichever route is chosen, we make the effort to sell as well and as soon as we can, without any obligation to achieve a result or to buy the portfolio back.
Different for casks and bottles
Each asset is sold into the market that values it, at the moment that market is there.
Potential routes
- Sale to other investors through The SWEX
- Exchange for physical bottles, such as MO ÒR, after the lock-up
- Bottling, then sale as bottles
Potential routes
- The SWEX
- Whiskybase
- Online auctions
- International auction houses
- In your own hands, after the lock-up
A route to market we own, used carefully
For selected matured whisky the group's own brand MO ÒR can provide a route to market, which is a genuine capability rather than a promise. Not every cask is bottled through MO ÒR, and the route is chosen on what serves the asset.
Discover MO ÒRHow a sale actually runs
From the end of the growth phase to proceeds in your account, in four steps.
Growth phase ends
You tell us you want to sell, in full or in part, after the lock-up period has passed.
Route chosen
We prepare a market analysis of your portfolio and discuss in an advisory meeting which channel fits best: The SWEX, Whiskybase, online auctions or an international auction house.
Sale
You sell yourself through The SWEX, or we sell on your behalf through external channels, on a best-effort basis and with no repurchase obligation. In exceptional cases SWI may buy whisky from investors: a possibility, not an obligation.
Proceeds
You receive the proceeds less the selling costs and any performance fee that applies.
Larger portfolios take longer to place, and selling before maturation is complete usually depresses the proceeds. The exact terms per proposition are set out in the prospectus and the key information document.
Whisky is an illiquid investment. When you can sell, and at what price, depends on the market at that time; a sale or proceeds are never guaranteed.
Continue with our approach
What drives value at exit, who takes the whisky to market, and the full risk picture.
Want to know how a sale works in practice?
Speak with Jan-Willem Lokerman about the sale options, the term and what is involved.
